What is marketing ?

As a consultant business startup , I am often asked the question: " What is marketing and how to use the marketing mix strategy in my small business startup " In answer to this question often I would start explaining what marketing is - and is not .

What is marketing anyway?

To understand marketing, you need to what is marketing understand the "big picture" of what marketing really is. That's it. Marketing encompasses the planning process ( from design to delivery) taking your product, service or idea to a specific audience - ready, willing and able to make a purchase decision .

This exchange between buyer and what is marketing seller meet mutual needs of both parties, and the purpose and ultimate goal of marketing so - your product or service for my hard earned money.

What is Marketing Mix?

The combination of your product or service , what is marketing the pricing structure , the system of delivery of your product or service in the hands of potential buyers, and advocacy necessary to achieve your goal are essentially marketing mix .

What is marketing?

Now that we have talked about what marketing is, let's take a look at what is not . Many of us have heard the marketing term used to describe a range of activities related to the promotion of your small business start-ups.

The most common piece of misinformation is that marketing is the advertising or promotion of your small business start products or services.

This explanation is too restrictive and does not give a complete picture of what marketing really is.

You owe it to yourself you can learn all about marketing, what is marketing because every business decision you will ever make will have a direct impact on some form of your marketing activities in general.

Terms Every Small Business Start Up Marketing should know what is marketing ...

marketing is... and understanding !

what is marketing : The business of the management team of your company philosophy, expressing their sole purpose for being in business and achieve its sales objectives. Customer satisfaction and their needs is the basis of the concept of successful marketing.

Marketing Strategy : The objectives to meet the needs of your target market through the planning and implementation of the marketing mix.

marketing mix: The combination of your product or service , the pricing structure , the system of delivery of your product or service in the hands of potential buyers, and advocacy necessary to achieve your goal.

Target market : A market segment that the company chooses where you direct your marketing efforts .

marketing campaign - coordinated to promote your product or service to a target market that connects all aspects of the marketing concept , marketing strategy and marketing mix plan.

The use of marketing mix strategy in your Start Up Small Business

Now that we have successfully answered the question "what is marketing ? " Let's look at the development of a marketing mix, based on the goals and objectives of its entry to meet the needs of your target market.

The use of marketing mix strategy in your small business startup requires a prescription of four ingredients that are necessary to meet the objective.

These components are :

(1) your product or service,

(2) its pricing structure ,

(3) Management System for the product or service to your target and

(4) what is marketing all promotional activities involved in attracting new customers , such as advertising , advertising, sales promotion and personal selling .

Agree, their purpose and the marketing mix are what makes the marketing strategy for the market launch small businesses.

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